Blog #1 (GRD4020)

The stationery that I created for Botany Bay Florist in the spring of 2009 was one of my favorite pieces. The color scheme brought a spark of modernity and youth into the florist that had been in business for over 30 years, and I feel as though the logo's playfulness attracts a new type of crowd. I am happy to say that they also bought this stationery package along with other little bits of print that summer.

This set of three ads for Botany Bay Florist shows a whimsical side of the florist industry that invites viewers to "live in color" by purchasing flowers from them. I love these pieces because the creation of them was so impulsive. I splashed different watercolor pigments onto paper and drew on top of them with an ink pen to give an inviting, non-rigid way of business out to potential customers.

The stationery I created for Urban Cottage was another one of my favorites. I loved the natural color scheme that I created without feeling too "hippy-ish". It was important to me that the colors used felt classy and modern without feeling sloppy. I wanted the type to sit calmly on the paper with little to no hierarchy and all lowercase letters to imitate the casual, homemade comfort that Urban Cottage exudes when entering its doors. Lastly, it was important for me that the logo felt handmade and organic, and creating my own letter 'g' for the word 'cottage' was a new territory that I only dipped my toes in.

This t-shirt that I created for typography class in the spring of 2010 was exciting for me. We chose a famous quote from a celebrity and had to use only type to give the feeling of that celebrity. I also enjoyed writing my story of how the Univers typeface was the perfect choice for typesetting a Kermit the Frog quote.

This was a brochure project to send out to potential patrons for a fundraiser. My client was the Imagine It! Children's Museum. It was important to me that the "power of play" was illustrated in the brochure to make even the eldest of patrons feel young again while reading it. This screen capture shows the brochure lying flat, but it folds up into one of those paper fortunes that kids make in school all the time. Because so much type was needed on the brochure, it was important to establish a repetitive way of showcasing information for unification's sake, and hierarchy was needed to let the eye flow easily across the pages (which I used through color changes and type weights.)

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