I think of all the types of design, I am most inspired by package design. Effective and poignant package design is difficult to produce, but it's very fun to look at. I frequently check www.thedieline.com just to see what is going on in the package design world and to find inspiration. It is by far one of my favorite inspiration websites.
These are a few packaging photos that I found especially lovely:
This was a rebranding done by a former student of SCAD. I like the hand-rendered type as a playful aspect and I love how the type creates an image above the labels. It is fun, but still believable as a real product.
This one doesn't really need a description. It's just a really awesome idea for a juice box.
I feel like this line of body care products feels very fresh and clean, which is fitting for the product inside of the box. I like the different colors used to distinguish the various products.
I promise I don't have a milk obsession. I love the illustrated elements to this, as well as the thickly cut out type. If I saw this in Target, I would jump to buy it instead of the regular brand.
In this packaging for a laptop computer, I love the fact that it is nothing but the type on the top. As a fan of copy writing, I love how witty the copy is, and how it becomes the design.
I love when package design carries on a design from one physical package to the other.
Ok, I suppose it's time for some bad design:
Why does Kroger Brand EVERYTHING have to be so ugly? Target and Publix goes out of their way to have amazing design all of the time. Why not Kroger too? I hate when people misspell things for no reason. Bitz? What was wrong with Bits? Why does marshmallow have to be all jumpy and lame? Why does everything on this package look straight from the 80s? At least the octopus is happy.
I can see what Nabisco was going for here, but why change what is already working for them? I know the whole clean, plain look was in for a while, but this just feels overdone. They do nothing for me or my childhood memories. I'm glad it wasn't permanent. If I was a professor and a student designed this packaging, I would not let them into the design program based on them. On a lighter note, I think the open tab for the new oreos is pretty awesome.
But really? A circle with the letter?
There's just something about the one on the left that makes me want to buy them more. It makes me crave them. The one on the right is so...lackluster. That packaging doesn't really care whether I buy them or not.