Just curious what everyone thinks about the new logo for Hertz car rental company.
before:
after:
Personally the only thing I think improved was getting rid of that harsh dropshadow. I'm not a fan of that r.
EDIT: here's an article talking about the change that my friend found:
http://www.underconsideration.com/brandnew/archives/hertz_loses_its_shadow.php
I'm also not a fan of that "e" it just seems weird.
ReplyDeleteHowever, the tracking looks fine, and the rest of it works for me.