9.17.2010

i prefer enterprise...

Just curious what everyone thinks about the new logo for Hertz car rental company.

before:
after:



Personally the only thing I think improved was getting rid of that harsh dropshadow. I'm not a fan of that r.


EDIT: here's an article talking about the change that my friend found:
http://www.underconsideration.com/brandnew/archives/hertz_loses_its_shadow.php

1 comment:

  1. I'm also not a fan of that "e" it just seems weird.
    However, the tracking looks fine, and the rest of it works for me.

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